What do google ads do for you in the first place?
Do you really need google ads?
The answer is pretty straightforward, google ads are one the most beneficial tool you can come across in order to expand your business and help your business unlock it’s true potential. Google ads help create an online presence and help you reach customers who are initially unaware that you even exist.
In simple words, google ads will help you establish yourself on the map amongst all your competitors. Google ads will also help in targeting your customers accurately. Targeting the correct demographic help in utilizing the efforts and investments in the best possible manner – this is the aim of Google ads. Depending on the user’s search history the ads are direct to the interested customers.
Targeting Customers (Sales Funnel) :-
Funneling out the customers from the large pool of users and targeting the ones who will resonate with your brand the most is what google will help in.
Google ads can help in increasing the sales in many different ways. In case the user is looking for a particular product or service. Google ads can direct the customer to you with your actual involvement. Google ads provide solutions to the customers problem by routing them to your website. A survey mentions that 80 to 85 percent of shoppers prefer online methods. The presence of google ads helps in showcasing your business and not only for web-based services but also helps in driving in-person customers.
Creating User Database :-
One can also attach the details about the business that the customer can either keep with himself for the future or share with their friends and family. Adding details can include information like Phone number, address, and links to your social media accounts. Adding the phone number can help in hassle-free contact and providing your address can help your customers reach your place easily.
Business owners prefer buying google ads in terms of PPC. PPC advertising is “Pay per click” which means that with every click a potential customer makes the business owner needs to pay a certain amount of fee.
What Are The Ways One Can Use Google Ads To Help Grow Their Business?
Following are the ways that google ads can help in advancing your business :-
1)Versatile marketing :-
Versatile in the sense that irrespective of the size and the type of the business, you can customize the plan of your marketing according to your needs and the budget that you feel is appropriate. This helps you in getting the most out of the resources available at hand. Allocating fixed budgets for campaigns helps in not exceeding the total cost that you can afford. One can also set up google ads in accordance with the operation, goal, and target market.
Google allows various methods to showcase your ads, be it in form of an image or video. Google ads can be presented in search engines and one can also use Youtube to promote video and image ads.
2) CREATING A BRAND :-
Creating a brand that can reach your customers in the most efficient way possible – is the main role of Google ads. The users should be closely related to your product.
The customers should feel more connected to your business.
Have you heard of TOMA? ” TOMA ” stands for “top-of-mind awareness”, which translates to – a potential customer must think about you while buying a product in the same domain or while referring.
3) Efficient and promising lead or traffic :-
Google ads have the ability to add your ad at the top of the search engine result. This is done by making your ad more visible to the customer. When an ad is more visible it is likely to gain more traction and hence help in converting more users to customers.
Directing the ads, not to everyone but only the ones that are actually interested in the product or services. This helps in making your campaign more efficient.
4)ROI (Return on investments) :-
“Return on investment” is the most important aspect any business owner might have in their mind. Google ads take usually take 4 to 6 months to give returns on your investments.
The analytics presented by the google ads makes it more easy for the business owners to make changes and change the results of the campaigns in their favor.
5) Getting to know your customer :-
The analytics section also helps you in understanding the product or the services that the customers are preferring and what product needs to be advertised more.
The information can also help in creating products that the customers are interested in. Since the market is very much customer driven, it is very important to adapt according to the market.
6) Competition with other brands :-
With the cut throat market that exists right now, coming on top is extremely important. Hence, ensuring that you are being shown before your competitor is a very crucial part for improvement and efficient marketing.
Google ads are the most effective and efficient tool in the market which provides results in a proportion higher than the investment.
It can be perceived that the cost of investment is high initially, but with time one can see the result.
Google ads can give ideas to improve the ad campaign and insights and data that helps in converting leads and forming more customers by funneling out customers and addressing the most serious customers.
This digital marketing can really help transform your business on a multi level aspect.
So what are you waiting for? Get started!